Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

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Read Predictably Irrational: The Hidden Forces That Shape Our Decisions Online Free - Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.

Title : Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author :
Rating :
ISBN : 006135323X
Edition Language : English
Format Type : Hardcover
Number of Pages : 280 pages


Petra Eggs rated it ★★★☆☆

March 17, 2016

“I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.” Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a man's world for me...

Trevor rated it ★★★★★

October 09, 2008

It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me – and the only one I couldn’t finish was “My Cousin, My Gastroenterologist: A novel” by Ma...

Riku rated it ★★★★☆

January 15, 2014

Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavioral economics a...

Pouting rated it ★★★★☆

April 28, 2017

Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out of reading...

Mary rated it ★★☆☆☆

September 28, 2008

This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken by distrust....

David rated it ★★★★★

March 24, 2008

All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investigation, whi...

Carol. rated it ★★☆☆☆

December 21, 2013

Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms are the exchang...

Ryan rated it ★★★☆☆

April 01, 2008

As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans actually b...

Caroline rated it ★★★★★

February 21, 2016

This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book would inter...

Darin rated it ★★☆☆☆

June 23, 2008

Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-science exper...

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