Read Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Online Free - The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing
When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.
In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
|Title||:||Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World|
|Number of Pages||:||195 pages|
November 29, 2013
I had a chance to catch some Marietv.com and she was interviewing Gary about his new book. I'll be honest, he was new to me and I almost turned the video off because I just don't have much time to read books right now unless they will help me write mine, or can help me with developing my healing-...
October 05, 2015
If you are an inexperienced social media/ digital marketer, you will find this book useful. While Gary does make some very good (and obvious) points, anyone that has experience in the space will find them elementary. The author seems to have a good understanding of how the diff social media platf...
November 29, 2013
Worried about good content and bad writing? Not the case. Minimalist, straight to the point writing, amazing content.
This book is brilliant. I have to say, this time, Gary found a sweet spot - he got it right.
The main problem with the first two books were the writing - even though the content Gar...
December 27, 2013
I liked the premise about getting your story out there in a noisy world. However, the book read as an extension of the author's brand more than discussing good content online.
December 27, 2013
I read this book because I have a small business and I wanted to know what I should be doing on social median AND I wanted to know how to do it. Gary does a good job of evaluating some existing ads on Twitter, etc. And he has some good ideas. However, however told me how to do it. For example, so...
November 24, 2013
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.
Most companies are on social media because it is "expected," or because their competitors are already here. But they h...
December 14, 2013
I love Gary Vee, but I hadn't planned on reading this book. "Thank You Economy" was a little meh for me after "Crush It" so it took me seeing him in interviews with Marie Forleo and Chase Jarvis to realize I needed to read JJJRH. They were so complimentary of the content that I felt compelled to...
January 06, 2014
Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on...
October 07, 2015
I read in English but the review is being written in Bahasa Indoneisa
For the sake of my job sebagai Head of Social di salah satu perusahaan copy writing di Surabaya, selain karena buku ini memiliki judul dan penampilan yang unik, ternyata banyak ilmu yang bisa didapat dan berguna untuk para admin...
January 03, 2014
This pretty much sums it up: "Content is king, context is God and then, there if effort".
So quit looking for excuses and finding all that is wrong with various social media platforms. Gary Vee says get on the wagon now, and build your momentum. Figure out a native language of each of the platfor...