Communicate to Influence: How to Inspire Your Audience to Action by Ben Decker

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Read Communicate to Influence: How to Inspire Your Audience to Action Online Free - ""The gold standard" of communication training programs ("USA Today") shows leaders how to deliver messages that don't just inform but influence and inspire others to action"

It isn't just about the message, it's about the messenger. It isn't just about what you say, but how you say it. "Communicate to Influence" helps you turn your messages of information into messages of "influence."

Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.



Title : Communicate to Influence: How to Inspire Your Audience to Action
Author :
Rating :
ISBN : 0071839844
Edition Language : English
Format Type : ebook
Number of Pages : 0 pages


Reviews


Darren rated it ★★★★★

May 05, 2015

Should you be really surprised? A book authored by two respected, internationally known communications experts delivers an excellent, inspirational, thoughtful and actionable book. Guess what, the Pope is Catholic and as for what bears do in the woods… So this book achieved, without breaking into...


Robert rated it ★★★★★

June 18, 2015

The most useful and practical business book I’ve read this year… and I speak as an introvert! Though the book focuses on business communication, I find it equally relevant for teachers and parents as much as it is relevant for managers and executives. This book is a comprehensive tome on the art...


Heather rated it ★★★★★

February 07, 2018

I really enjoyed reading this. When I started I thought it would be just another basic book that gives vague ideas but little in the way of action steps. I was wrong. Plenty of action steps that were clearly explained! The authors also offer resources to continue to improve your communication ski...


Tara rated it ★★★☆☆

February 03, 2018

Great Information But I was falling asleep throughout most of the read :(


Nile rated it ★★★☆☆

January 14, 2017

It took me a long time to read this relatively short book and that was mostly because I got bored and took a long break before finally finishing it. The issue that I have is that the author waits until about 100 pages in to get to his point which is the Decker Method of preparing presentations wh...


Dewayne rated it ★★★★☆

December 23, 2015

I completed the Decker Communicate to Influence class earlier this year. The class was a part of my 2015 personal development focus area to improve my "executive presence". Six months had passed since I took the class and reading this book was a good reminder on what I learned and reflection for...


Jerry rated it ★★★★★

December 17, 2015

Not only did they cover quite well the grid I use to plan out my messages, they applied it to beyond just public speaking. All speaking with another person is public speaking whether it's a meeting, an email, a voicemail, an article. This book's message really shares the why and how to shift our...


Todd rated it ★★★★★

August 03, 2015

I found this practical guide to developing audience centered messages very helpful. The authors lay out compelling reasons to work harder on improving our communication skills. They also offer a framework for presenting our ideas to an audience. I was inspired to put into practice the insights I...


Terri rated it ★★★★★

December 27, 2016

I've had the pleasure of attending two of Decker's face to face workshops -- this book is a great way to share their expertise in a new way (and get a refresher!)


Marwan rated it ★★★★★

September 09, 2016

Great fresh approach to communication generally either 1:1 or in a meeting or a conference presentation. it also recommends clear actions to get better.





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