Judge This by Chip Kidd

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Read Judge This Online Free - A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.

Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

Title : Judge This
Author :
Rating :
ISBN : 1476784787
Edition Language : English
Format Type : Hardcover
Number of Pages : 144 pages


Heidi rated it ★★★★☆

March 15, 2017

The beauty of TED talks books are that they're done by experts in whatever field is being discussed. You, the reader, can trust that they know their stuff- I find it comforting. The books, based on the 18 minute presentations, are not so long so that you feel overwhelmed or bored. I find myself b...

Kevin rated it ★★★☆☆

April 03, 2017

It was fun to see some of the inspiration behind Kidd's designs, especially for his book covers, but I think the book totally fails at it's perceived purpose: to illustrate the importance of judgement and first impressions. It spends about 25 pages talking about that subject and the remaining 100...

Emily rated it ★★☆☆☆

September 06, 2015

Far too short to actually do anything. Hopelessly self-indulgent for the problematic author. Also, rather misleading -- I'm led to think I'm getting a book of musings on the design aesthetics of the everyday items of our lives, but the bulk of the book is just the author telling me how he came up...

George rated it ★★★★☆

June 04, 2017

Το συγκεκριμένο βιβλιαράκι είναι το πρώτο της σειράς TED που διαβάζω, και σίγουρα δεν θα είναι το τελευταίο. Όχι μόνο γιατί μου άρεσε σε μεγάλο βαθμό το βιβλίο αυτό, αλλά γιατί το όλο πρότζεκτ με τις ομιλίες και τα βιβλιαράκια που τις συνοδεύουν είναι σίγουρα αρκετά ενδιαφέρον και μπορεί να δώσει...

Kathleen rated it ★★★★★

July 16, 2015

If only I could convince Chip Kidd to design my house, its interior, my wardrobe, et al.... Can one be a fanboy of a graphic designer? This slim book is quite simple: how do you weigh clarity vs mystery, two crucial elements, in design? Kidd makes his point on one page, in a few, succinct paragra...

Jason rated it ★★★☆☆

December 16, 2015

An interesting expansion of his TED talk that very briefly attempts to consider clarity and mystery in design. Thumbs up emoji. I liked it.

Peter rated it ★★★☆☆

March 09, 2016

I'm not always the biggest fan of Chip Kidd's book covers. Sometimes awesome, but sometimes... Well, it turns out that sometimes the stories behind the covers are better than the covers. Or maybe it's that I don't usually understand what Chip Kidd is referencing with his covers. Fraud by David Rako...

Vivek rated it ★★★★★

July 02, 2015

I have always loved and admired book covers designed by Chip Kidd. He is one designer who keeps things minimalistic and yet does not make it vague for the reader. Vague in the sense that the reader can get a certain idea of the book by looking at the cover and that’s how we do it anyway, don’t we...

Julianna rated it ★★★☆☆

September 17, 2015

If you are a fan of Chip Kidd's book design work then this is a nice addition to your collection. I first started noticing Kidd's name when I read 1Q84 and shortly after watched his Ted Talk. That's when I found out how many book covers I admired had been designed by him such as Rising Sun / Jura...

Kirk rated it ★★★☆☆

May 12, 2017

Ever since Cheese Monkeys I've had a fascination with Chip Kidd, what he says about design, and what he designs, so of course I enjoyed this, but in the end it's only about as indepth as a Ted Talk can be.

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