The Art of Social Media: Power Tips for Power Users by Guy Kawasaki

Into the Wild

Read The Art of Social Media: Power Tips for Power Users Online Free - From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar.

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
 
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.
 
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
 
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/



Title : The Art of Social Media: Power Tips for Power Users
Author :
Rating :
ISBN : 1591848075
Edition Language : English
Format Type : Hardcover
Number of Pages : 208 pages


Reviews


Kathy rated it ★★★★☆

November 13, 2014

I attended a conference last month up north. One of the classes I attended was on social media marketing. Guy Kawasaki was mentioned in that class so when I saw this book was available on Netgalley I downloaded and read it. The version of the book I got from netgalley did not have any links in it....


Arshia rated it ★★★☆☆

December 08, 2015

This is a fairly good book for what it is. An overview of and a general guide to the different social media platforms and how to use them most effectively. More a 3.5 than a 3. Although this book may seem a tad mundane for those more digitally inclined, it served as a valuable book for me -- a per...


Carin rated it ★★★★★

December 05, 2014

In The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick deliver valuable, actionable tips that will help you succeed in bringing value to your followers and making meaningful connections online. What I liked the most… It’s not a basic how-to. As the subtitle would suggest, this book is packed...


Mallie rated it ★★☆☆☆

December 15, 2014

I absolutely loved APE and I still talk about it when someone asks about a good business read for marketers and budding authors. I keep seeing everyone say that this isn't a book for beginners, but I feel that everything said in this book has already been said and already said well (better) by oth...


Gabriella rated it ★★★★★

September 14, 2015

Manual indispensable y práctico de social media. Impresionante la cantidad de conocimiento que se ha concentrado en este librito. Especialmente indicado para escritores y otros creadores que buscan darse a conocer. No le doy más estrellas porque Goodreads no me deja.


Colleen rated it ★★★★★

November 28, 2014

The Art of Social Media is like a master class in social. I appreciate how Guy Kawasaki and Peg Fitpatrick arranged the book and included the option to go deeper with all the hyperlinks. The easy to follow power tips make sense and really provide the insight and path to go to the next level. Thi...


Nicki rated it ★★★☆☆

October 31, 2014

The Art of Social Media is an easy read that offers tips and tricks on making social media work from a business perspective. It is aimed at the absolute beginner and so a few of the comments felt obvious to me. That said, I did pick up a few handy hints that I will try to incorporate into my own...


Ruel rated it ★★★★★

December 03, 2014

Co-authors Guy Kawasaki and Peg Fitzpatrick are masters of social media, so expectations were high upon receiving my advanced e-book copy of The Art of Social Media. Thankfully, it lived up to the “no-nonsense” billing in its description: this straightforward nut-and-bolts guide to optimizing soc...


Harley rated it ★★★★★

November 15, 2014

I first became involved with social media in 2009 when I joined Goodreads and it remains to this day one of my most favorite sites. I wish I had had it 50 years ago so I could have an accurate record of the books I have read. The second site I joined was LinkedIn which I am also a big fan of and...


Jennifer rated it ★★★★★

December 04, 2014

This isn't a book for social media newbies, but rather for those who have been in the online marketing trenches for at least a little while. Guy Kawasaki and Peg Fitzpatrick have provided excellent guidelines for taking your digital marketing to the next level in a very easy-to-understand format....





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