Read UX Strategy: How to Devise Innovative Digital Products That People Want Online Free - How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
• Conduct a competitive analysis on the online marketplace
• Perform guerrilla user research for your MVP
• Design for conversion and develop a funnel matrix for understanding customer acquisition
• Extract innovative online opportunities from market research
• Validate customer research with continuous feedback loops
• Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy
|Title||:||UX Strategy: How to Devise Innovative Digital Products That People Want|
|Number of Pages||:||312 pages|
February 09, 2016
Kudos to Levy for tackling the challenge of defining what constitutes "UX strategy." Every organization I've been a part of--agency- and client-side--has recognized the need for UX strategy (without necessarily calling it that) but executed with pain, confusion, and questionable results. The most...
September 11, 2016
The book ends with four long interviews with people identifying as UX strategists. It’s easily the best part of the book, a plaster cast of the field anno 2015.
Unfortunately, there is no escape of the terminological debate on UX design, interaction design, product design, business strategy; not e...
August 23, 2017
I've been a UX Designer for three years now. As I've mastered things like usability, web best practices, information architecture, and more, I've felt like something is still missing from my projects.
Enter UX Strategy. This book covers lots of great techniques for "doing" UX Strategy work, and t...
May 06, 2016
This book suffers from not having a clear target audience.
At times it seems to be aimed toward UX practitioners wanting to learn about business strategy. These sections were useful to me. For example, one that I was able to put into practice right away explained how to adapt a customer developme...
January 07, 2015
I realize this is still a draft, but I think there is something fundamentally flawed with a book about understanding users that has no apparent idea who the target readership is. Current draft fluctuates between gloss-overs of contemporary business books (mostly a mix of Valley and business jargo...
July 25, 2015
UX Strategy is defined by the author as the intersection of user experience design and business strategy. He shows how UX Strategy is critical for our time and it's a must have for new products, services and solutions. He gives techniques related to Value Proposition, Competitive Research, Value...
December 27, 2015
Super useful as both a reference and educational tool. Well needed for digital strategists and people who want to make the web work better.
October 27, 2015
Very practical book with a lot of ideas to re-use
November 11, 2017
I read this book thanks to Blinkist:
The key message in this book:
By melding business strategy and user-experience design, you can create products that soar above the competition. This process begins with an approach to business that clearly defines your competitive advantage and results in a prod...
August 27, 2017
I wish there more UX books aimed at business apps and Intra-company work processes. So much of the material is about costumer-facing work, and the constraints on internal use apps are so different. So much of my work is about enhancing or editing existing business processes, and so much UX materi...