The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

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Read The Long Tail: Why the Future of Business is Selling Less of More Online Free - The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

Title : The Long Tail: Why the Future of Business is Selling Less of More
Author :
Rating :
ISBN : 1401309666
Edition Language : English
Format Type : Paperback
Number of Pages : 288 pages


Scott rated it ★★★☆☆

October 20, 2009

OK, this book gets down-graded because it is an excellent example of snake oil. Kool Aid. Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about th...

Otis rated it ★★★★★

October 09, 2007

Interesting Tidbits - Three forces need to create the long tail: 1. democratize production: give average people the ability to create quality content (movies, music, blogs) 2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes) 3. Connect Suppl...

Jake rated it ★☆☆☆☆

September 24, 2011

I disliked this book for two reasons: I do not believe it represents any original ideas and it is, like most business books, horribly verbose. Yawn-zilla. Yawn-a-saurus rex. Avoid. I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cut...

Maria rated it ★★★★☆

September 07, 2016

Coada lungă oferă o perspectivă interesantă asupra provocărilor pe care le ridică digitalizarea, avântul de neoprit al tehnologiei și dezvoltarea piețelor virtuale în contextul economiei globale. Pornind de la principiile clasice ale interacțiunii dintre cerere și ofertă, Chris Anderson analize...

Lilly rated it ★★★★☆

February 09, 2009

This book is an exploration of how niche markets are on the rise courtesy of better distribution. And that's a gross summary. Much discussion is given to the rise of the digital world and how it's expanded the marketplace so that there can be a Long Tail Distribution (for you statistics nerds out...

Sarah rated it ★★☆☆☆

June 06, 2009

I give up...I can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing indust...

Brooks rated it ★★★★★

March 12, 2008

I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime. When I first heard about this book, we were having a conflict with one of our e-commerce customers. There SKU base kept growing and my boss kept saying they did not control their inventory. Well,...

Honza rated it ★★★★☆

July 04, 2017

Ač je kniha hodně stará a vychází z článku, který byl napsán v roce 2004, tak přeci jen byla pro mě více zajímavější než kniha Herd, kterou jsem nedávno četl. Velmi čtivá kniha se spoustou insightů, jenž můžete v jistých podobách uplatnit i dnes.

Martin rated it ★★★★☆

March 12, 2010

I’ve been reading what I like to think of as some “business-lite” books for school, pulling me (kicking & screaming) away from my beloved novels, fictional worlds, and imaginary characters. Apparently there is little or no place for novels in business. The good news is that these business-lit...

Nick rated it ★★★☆☆

June 24, 2012

Recommended by John Sutherland in _How Literature Works_ as providing a solution for dealing with information overload. I was a little surprised to find myself reading a book about marketing but the combination of an interesting concept and light tone (plus many many hours of subway riding) kept...

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