Read Small Data: The Tiny Clues that Uncover Huge Trends Online Free - Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
|Title||:||Small Data: The Tiny Clues that Uncover Huge Trends|
|Number of Pages||:||256 pages|
January 26, 2018
Martin Lindstrom, the author of this book, is a brand consultant who travels the world interviewing and observing people in their homes, shops and other places. His job is to understand what makes consumers tick and come up with ideas that help brands grow, reinvent themselves and even avoid bank...
May 29, 2016
An entirely interesting and readable book on behaviouristic developments.
Though I had some issues with how the author perceives Russia. It's like he went to a country entirely different from the one I reside in.
Take this extract:
Russia’s biggest downside, for me at least, is its lack of color....
March 06, 2016
I had a hard time with this book because it relies mostly on the authors observations, and I disagreed with nearly of all his observations about America. For example, he states that "In the United States, almost no public rooms are rectangular or sharply cornered". I would argue that nearly all p...
May 20, 2016
An interesting study of behaviouralism within the field of marketing. The author identifies techniques in understanding underlying trends in marketing data. I am interested in reading about human behaviour from a psychological perspective so found this an engaging read. Thanks to Hodder and Stoug...
March 01, 2016
Mr. Lindstrom has a terribly interesting job, and this account of the things he's seen and learned is an intriguing and easy read. He travels the world as a branding consultant, studying the cultures companies wish to advertise in and then offering the companies advice on how to get people to buy...
November 13, 2016
The book is simply terrific. It talks about the significance of "Small Data", which is getting "data" directly through observation, chatting with people and viewing things at its "nature-mode". It minimizes the room of manipulation and unmatching pieces of information that "Big Data" may encounte...
December 06, 2015
Utterly, positively, fascinating! As a student of human behavior with a big interest in marketing (and the interaction between the two), I devoured this book from Page 1 right through to the end. And boy, did I ever learn a lot.
The author, who has written several other books on this and similar t...
February 11, 2017
Малките данни разкриват неподозирани истини: http://knigolandia.info/book-review/m...
Има една култова фраза от сериала по “Песен за огън и лед” – Тирион самодоволно заявява “That’s what I do. I drink, and I know things” (“Това правя. Пия и знам неща”). Просто си представих Мартин Линдстрьом, койт...
June 20, 2017
Не че е някаква новина, но всеки път се шокирам като видя написано черно на бяло как търговците, понякога съвсем елементарно, манипулират хората. Най-съкровените ни човешки желания и стремежи - към общуване, признание, принадлежност, страхът ни от отхвърляне се използват с цел да ни продават неща...
March 30, 2017
"Невероятните приключения на един маркетинг детектив по света" би било по-удачното заглавие на тази книга. Зад шарената Лего корица се крие един много любопитен свят на изграждане на разнообразни марки през призмата на народопсихологията.
Книгата не дава готови рецепти за успех, а чрез разкази от...