Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

Into the Wild

Read Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation Online Free - A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Title : Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation
Author :
Rating :
ISBN : 0062206486
Edition Language : English
Format Type : Hardcover
Number of Pages : 320 pages


Susan rated it ★☆☆☆☆

June 08, 2017

It's a textbook and I'm not taking the class.

Dustin rated it ★★★☆☆

February 07, 2017

I really like the concept of this book - tap into your passions to connect with customers. Personal and business assessment tools rise and fall on application which in my opinion this book seriously lacks. I would have appreciated a lot more application and guidance with using this assessment in...

Sophie rated it ★★★☆☆

December 28, 2016

the first part is so good that the second part seems banal

Melanie rated it ★★☆☆☆

July 15, 2017

Do you ever feel that some marketing books are written, well, for marketing? And not to sound like a cynical marketing person, but all I can think is that this is some elaborate lead generation program. The kicker is I really like the premise and the first part of the book is very engaging. Her st...

Sarah rated it ★★★★★

June 18, 2017

This is profoundly good! Sally keeps the reader happily engaged throughout as she unpacks the fundamentals of branding in layman's terms. I highly recommend Fascinate for entrepreneurs and those hoping to unlock the secrets of branding and the aura of fascination as a whole.

Mark rated it ★★☆☆☆

August 08, 2017

I just kind of wore out at about page 160. I don't know if she really applies all these different categories in her own work but I found it all kind of cumbersome.

Jitka rated it ★★☆☆☆

May 04, 2017

Stories book. Some of them are good. Some boring. Well most of them was boring for me. Sorry.

Erlend rated it ★★☆☆☆

November 13, 2017

- Too soft. Claims are not backed up by science or statistics - Illustrations are hard to read in Kindle format - Author praises herself too much - Confusing structure + Engaging writing

Anna rated it ★★★★☆

August 30, 2016

Fascinate is a fascinating book as corny as that sounds. While it had a slow start, going a little too in depth with the science behind each of the fascinate elements (innovation, passion, power, prestige, trust, mystique, alert), I felt like knowing the science behind fascination and other eleme...

TyLean rated it ★★★☆☆

June 15, 2016

After getting my free online profile, I eagerly dove into this book thinking, "FINALLY.... the information I have been missing and searching for!" I was enraptured for the first half of the book, but the second half is overwhelmingly repetitive and disappointingly never gets into the "how" or the...

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