The Farm on the Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business by Anastasia Cole Plakias

Into the Wild

Read The Farm on the Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business Online Free - The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship.
 
In their effort to build the world’s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.
 
In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their “farmily” made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it’s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.



Title : The Farm on the Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business
Author :
Rating :
ISBN : 1592409482
Edition Language : English
Format Type : Hardcover
Number of Pages : 288 pages


Reviews


Kendra rated it ★★★★☆

August 18, 2016

Here is a book I never thought I'd read—a book in which hipster millennials build a hobby farm in my least favorite corner of the United States—but that I found myself drawn into despite myself. This is not to say I don't recognize the truth in other reviewers' comments—Plakias opts for summary r...


Richard rated it ★★★★☆

November 16, 2016

I may be a bit bias on reviewing this book on the count that I am a avid gardener, however I still want to share what I think. This book was written not only to share how Brooklyn Grange came to be but to share the knowledge of starting a sustainable business. The knowledge shared is very much abo...


Rhode rated it ★★☆☆☆

June 04, 2016

DNF at about 150 pages. I tried to get back into it, but it occurred to me that if I have to force myself to read something...well life is short. I did get something useful from this: the details (load bearing, freight elevators, roof clutter, etc) on how the team evaluated hundreds of buildings...


Krista rated it ★★★★★

March 26, 2017

I won this book through a giveaway at goodreads. I'm neither a farmer (I can't even keep bamboo alive) nor a businesswoman but I was intrigued by the concept of a farm on a rooftop and was interested in learning about the logistics. A personal narrative from one of the co-founders makes for easy,...


Yibbie rated it ★☆☆☆☆

February 08, 2017

I was really disappointed. I started the book last night and this morning I had to quit. I liked the authors style. The subject was really interesting. I may try to find other books about it. But- The language was too foul for me to continue reading. How disappointing! If it wasn't for that I th...


Leeanna rated it ★★★★☆

April 28, 2016

This review originally appeared on my blog, Leeanna.me. == THE FARM ON THE ROOF caught my eye because I’m considering growing vegetable crops. However, I live on a farm in the country, and I couldn’t imagine running a farm on a roof in New York City. But I thought the idea of a rooftop farm was gen...


Teressa rated it ★★★★☆

February 14, 2017

I originally bought this book,because I am starting a back yard garden.Of course I am not doing all that they did in this book,but found it all so very interesting and did learn some things for my garden.This was a very good and interesting read.


Vickie rated it ★★★★★

February 16, 2016

Having a small business is not for the faint of heart. That is the takeaway from reading this book. I requested it, thinking it would be a book about how to start a sustainable garden in odd places like the roofs of buildings in New York City and its surrounding boroughs. It is sort of that, but...


Diana rated it ★★☆☆☆

June 09, 2016

This is not a book about farming. It is a book about starting a business. And while that is not, in and of itself, a bad thing, it was not what I expected, and this probably colored my perception. I found the book somewhat repetitive and with not a whole lot of substance. However, there were some...


Jessica rated it ★★★☆☆

January 09, 2017

This is an interesting book about a group of 20-somethings in New York City who decide to go in together and create a rooftop farm. Only one member of the group had any experience with rooftop urban farming or any kind of farming really. But after much planning and hard work they "monstered it ou...





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