Read Design: The Invention of Desire Online Free - Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on “design thinking” are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community’s complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how—and why—they motivate our behavior.
|Title||:||Design: The Invention of Desire|
|Number of Pages||:||228 pages|
December 06, 2016
If there's a pair of Achilles heels that too many designers possess it's a lack of self-reflection and skins that are way too thin. Jessica Helfand's book is a honest and sobering reflection on the state of being a designer today that asks the hard questions we should have been grappling with all...
July 10, 2017
Pretty fond of this book. Definitely a thicker read and will be reading it a second time in the coming months. Super intriguing points within its chapters, as someone who is basing their life on design this book is some fresh air.
January 01, 2017
I enjoyed this book because it was more a philosophical design book which is not my regular read. I read this book before meeting the author, Jessica Helfand at a conference and I'm glad I took the time to read something out of my norm.