Unmistakable: Why Only Is Better Than Best by Srinivas Rao

Into the Wild

Read Unmistakable: Why Only Is Better Than Best Online Free - Seth Godin taught us to be "remarkable" in Purple Cow, and Guy Kawasaki stressed "enchanting" in Enchantment. Now Srinivas Rao explains the power of "unmistakable"--creating work that no one can replicate, thereby eliminating your competition.
 
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business--including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday--finding a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
 
Unmistakable art needs no signature. As soon as it's in front of you, you know exactly who created it, like Banksy's street art or Tim Burton's films. Whether you're a business owner, artist, or anything in between, when your work is unmistakable, your competition becomes irrelevant. They can't copy you.
 
The key to being unmistakable is to stop trying to be the best--because that would mean you're sticking to plans and rules that have already been set for you, choosing what's safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the "being the best" mindset, if you can strip away the expectations and pressure that you've internalized--to lead you to be the only.



Title : Unmistakable: Why Only Is Better Than Best
Author :
Rating :
ISBN : 1101981709
Edition Language : English
Format Type : Hardcover
Number of Pages : 192 pages


Reviews


Mike rated it ★★★★★

June 04, 2016

This is a phenomenal piece of work. Srinivas Rao drives the point home of how being unmistakeable is the path to better work and a better life. Through the order sharing his own story as well as the stories of others, this book will inspire you to be "only" in your field – because only is better...


Sherry rated it ★★★★★

August 29, 2016

Inspiring. Need to re-read and take notes.


Heidi rated it ★★★☆☆

December 28, 2016

A call-to-action for artists and business people of all types to create the work that only they can create which makes them irreplaceable and also Unmistakable. "When you're the only person who could have created a work of art, the competition and standard metrics by which things are measured beco...


Sean rated it ★★★☆☆

November 13, 2016

Short punchy book drawing a lot of analogies relating doing good stuff to surfing. Following up on the examples cited was nice. _______ The antidote to the voice of fear is to put your work out into the world, little by little, day by day, until you can live with the voice, while also ignoring it....


Melanie rated it ★★★★☆

August 26, 2017

3.75 What does it mean to be unmistakable? And how do you produce work that is unmistakable? Based on his successful podcast “The Unmistakable Creative” Srinivas Rao puts his spin on the over saturated market of how to succeed at being a creative entrepreneur to paper in his latest Unmistakable: Wh...


Stephen rated it ★★☆☆☆

May 04, 2017

This book is preachy and repetitive, so much so that you will feel like you're reading the same chapter over and over. The more I read books of this nature, the more convinced I am that acclaimed authors such as Seth Godin, Hugh MacLeod, et al., operate within the realm of a links-exchange orgy -...


Wesley rated it ★★★★☆

December 21, 2016

Short punchy book drawing a lot of analogies relating doing good stuff to surfing. Following up on the examples cited was nice. _______ The antidote to the voice of fear is to put your work out into the world, little by little, day by day, until you can live with the voice, while also ignoring it....


Jennifer rated it ★★☆☆☆

February 20, 2017

A call-to-action to take that first step to living the life you've always wanted to live. I love the idea behind the book, but I just couldn't get into it. It's repetitive and I lost interest fast.


Roxanne rated it ★★★★☆

August 05, 2016

This is a Goodreads win review. I liked this book. It has the premise that we do not have to beat other people. The print was too tiny for me to see it.


Michael rated it ★★★★★

October 08, 2016

Great insight from Srinivas, and how he navigated through challenges, and through persistence and riding the waves enabled him the success that was within him.





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