Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger

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Read Invisible Influence: The Hidden Forces that Shape Behavior Online Free - The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Title : Invisible Influence: The Hidden Forces that Shape Behavior
Author :
Rating :
ISBN : 1476759693
Edition Language : English
Format Type : Hardcover
Number of Pages : 272 pages


Bianca rated it ★★☆☆☆

June 25, 2016

I received this via NetGalley and admit I didn't finish it. I liked the first 20%. The concept of mimicry is excellent. It's that we mimic those around us. At the 30% mark I realized that there's very little research to support the stories. By 35% I was skimming. Forty percent - should I finish it? A...

Rob rated it ★★★☆☆

June 18, 2016

A very fast read but lacking in substance compared to Contagious. These genres of books tend to blend together. Same stories, different angle. Not a lot of new here.

Lesley rated it ★★☆☆☆

May 07, 2016

I received this book for free through Goodreads' Giveaways programs. The premise of Jonah Berger's book is intriguing-- we don't make decisions that are truly our own. Instead, we are constantly relying on input from others without fully realizing it. This book struck me an entertaining, somewhat...

Atila rated it ★★★★☆

March 20, 2017

Li esperando comentários sobre o trabalho dele com influência e mídias sociais, mas não foi bem o que encontrei. O livro tem boas histórias sobre o que nos influencia, de valores que queremos ter com os gostos pelo que não queremos ser. Algumas achei um tanto repetitivas, porque já tinha ouvido n...

Camilo rated it ★★★★☆

April 16, 2017

I first heard about the author many years ago and decided to take his Coursera marketing module which is based on his other book "Contagious". This one is a fun reading, simple and brief. Influence is such a huge topic and for people who do not have any other previous reading this can be life chan...

Jeremy rated it ★★☆☆☆

February 04, 2017

So disappointing. I was a huge fan of Berger's previous book, "Contagious." (It's actually on my favorites shelf.) This new book lacks the structure and applicability that made his previous book so useful. It also feels overwritten. As though the publisher/editor asked him to stretch out the con...

Bruna rated it ★★★★★

September 26, 2016

Eu poderia facilmente ficar sentada por dias só lendo/ouvindo o Jonah Berger falar sobre experimentos sociais e marketing. É o segundo livro dele que eu leio e esse foi ainda melhor; tudo é explicado de forma simples para que qualquer pessoa acompanhe e entenda. Um dos favoritos do ano, sem duvida...

Nicole rated it ★★★★☆

March 12, 2017

I loved this book! In line with Malcom Gladwell, I am fascinated by social psychology and what drives humans to do what they do. I enjoyed his scenarios, his stories and his statistics. I found myself plotting how I could use social influence to make better choices, to motivate me, and leverage t...

Dan rated it ★★★★★

June 25, 2016

While there are a number of books on this subject, Berger's stands out for its Malcolm Gladwell-like-accessibility and depth of understanding. For those not familiar with the social impact on our day-to-day choices this is an excellent introduction. Frequently, books like this seem geared for cor...

Melissa rated it ★★★☆☆

April 20, 2016

Thanks to Netgalley for an ARC in exchange for an honest review. The writing is good, but the subject is a bit ho-hum. I just kept thinking the information wasn't very ground breaking. Perhaps students of psychology and sociology would appreciate the in-depth discussion of influencing others.

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