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“Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.”
After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground.
What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories.
Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.
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August 21, 2016
I don't really read business books, but I loved this. Levy's story is a really well-told personal narrative about bridging the gap between art and commerce, and anyone who's seen a Pixar movie in the last twenty years will find something of value here. Now if you'll excuse me, I have some borderl...
November 30, 2016
I don’t typically read business books, but Lawrence Levy’s book, “To Pixar and Beyond” isn’t a typical business book. There’s a warm, lovable fuzziness to it that is, in my mind, antithetical to the typical business ethos. It's a jarring cognitive dissonance, for me, at least.
It may help to expla...
August 03, 2016
If Ed Catmull's Creativity Inc was the heart story of Pixar, this is the head story. A fast-paced, nuts-and-bolts business story about how CFO Lawrence Levy signed on to a company struggling to find its way to infinity and beyond.
Oh, and there's some rather reasonable Steve Jobs in her...
November 01, 2016
In my eyes, Pixar brought joy to the world through their ability to connect with the audience. Moves such as “Toy Story” and “A Bug’s Life” were pillars of my childhood, pulling me into a new world where anything is possible.
Lawrence Levy takes the same magic of Pixar and shows you the behind-th...
November 06, 2016
I was surprised how much I enjoyed this book. I am not typically interested in business or finance at all, but the writing was high quality and the mix of story levels was just enough. Not too much business stuff to bog down but enough that I could understand and follow along. It was also a reall...
December 12, 2016
Pixar's story has captivated me ever since I saw Toy Story in the theater. Over the years I've learned a lot about Pixar's creative culture, but until now I never knew the gigantic role a man named Lawrence Levy played in its strategic success. This book is a fascinating (and, like Pixar's movies...
November 27, 2016
I read a lot of business books and I often walk away from the book feeling like the business leader was kind of stupid. You won't feel like that with this book. He is the smartest person in the room, but has a gift for explaining complex issues with clarity and understanding that many issues are...
December 14, 2016
From my Amazon.com review:
"To Pixar and Beyond," a parody of the famous line "To infinity and beyond" from Pixar's "Toy Story," is an engrossing look into the years in which Pixar grew from a struggling TV commercial and technology company (specifically the Academy Award-winning Renderman softwa...
December 29, 2016
It has been awhile since I powered through a book in less than one week, but this one was hard to put down. Being a big fan of Pixar movies I was really interested in reading how the business side of Pixar came together. Less so on the creative since, which was covered off nicely by Ed Catmull's...
October 29, 2016
This books reads like a detective story, as Lawrence Levy races against time to discover what ails Pixar and how to make a viable company out of it. Now I admit, I am totally biased, because I worked with Lawrence on the book, but biased or not, I'm not lying--this is a thoughtful, informative, r...