The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Into the Wild

Read The Attention Merchants: The Epic Scramble to Get Inside Our Heads Online Free - From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting insideour heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention We ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.
Tom Vanderbilt, The New Republic
An erudite, energizing, outraging, funny and thorough history A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you This stuff is my daily beat, and I learned a lot from Attention Merchants.
Cory Doctorow, BoingBoing
Illuminating.
Jacob Weisberg, The New York Review of Books"



Title : The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Author :
Rating :
ISBN : 0385352018
Edition Language : English
Format Type : Hardcover
Number of Pages : 384 pages


Reviews


Tim rated it ★★★★★

June 13, 2017

Learned an awful lot writing it.


Jonathan rated it ★★★☆☆

December 13, 2016

As a new book, this was only a 14 day loan from the library, and I felt like there was an implicit challenge from the author to finish the book before it was due. "You're probably wasting so much of your time staring at screens that you don't even have the ability to focus on a book long enough t...


Atila rated it ★★★★★

February 05, 2017

Excelente continuação para The Master Switch: The Rise and Fall of Information Empires. Em Master Switch, o Tim Wu fala sobre como surgiram as mídias de broadcast e como acontece o monopólio da informação. Neste livro ele discute como a publicidade surgiu junto dessas mídias e como surge o comérc...


Mal rated it ★★★★★

April 06, 2017

If you’ve been paying attention, you can’t have missed the changes in the character of advertising over the course of your life. Certainly, I have. Chances are, you were born in the age of radio, at the earliest. If so, you’ve witnessed a string of new technologies enter the realm of news and ent...


Juliana rated it ★★★★★

December 21, 2016

"As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine." Tim Wu, The A...


Tadas rated it ★★★★☆

December 25, 2016

Yesterday was two months I was building my next startup and for a while was thinking about how to bring customers there for free (or as much as possible for free). Also for some time I was following some interesting projects on Facebook (ex., "ドープ Acolyte", above pic or "Keule Ruke", hey ;), belo...


Charles rated it ★★★★☆

January 09, 2017

Tim Wu’s “The Attention Merchants” is part history and part social analysis. The history related in “The Attention Merchants” tells us something we all basically know—that economic forces simultaneously drive businesses to offer us “free” entertainment, while at the same time making our attention...


Art rated it ★★★★★

March 05, 2017

Excellent. A terrific history of marketing and consumer behavior over the past hundred years, from a time when attention merchants barely existed. Tim Wu connects disparate dots, adding context while foreshadowing developments to come. The question raised by this book: Where and when should atten...


Lams rated it ★★★★★

November 02, 2016

Great summary of the history of media and advertising - highly relevant for everyone in the media business. I expected some more details on how the latest generation of attention merchants work to track down their targets and where the industry is moving now, but the great historical chapters mak...


Ilinca rated it ★★★☆☆

November 03, 2016

The Master Switch was interesting and original. This is just a bunch of stuff that's either been done better before (read Michael Kammen's American Culture, American Tastes: Social Change and the 20th Century for a more interesting discussion of the beginnings of whatever Wu is talking about), or...





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