Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

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The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”



Title : Pre-Suasion: A Revolutionary Way to Influence and Persuade
Author :
Rating :
ISBN : 1501109790
Edition Language : English
Format Type : Hardcover
Number of Pages : 432 pages


Reviews


Josiah rated it ★☆☆☆☆

October 15, 2016

If I had read this book a few years ago I probably would have thought it was fantastic. Now I rate it as largely worthless. Why the change? The book largely relies on so-called "priming" research, which is the idea that our decisions are substantially influenced by seemingly trivial elements of o...


Kelly rated it ★★★★☆

May 07, 2017

If you have read Cialdini's other books (including the more recent ones he co-wrote with other authors, such as "The Small Big: Small Changes that Spark Big Influence" and "Yes! 50 Scientifically Proven Ways to be Persuasive"), you won't feel like you are reading substantially different or new co...


Nelson rated it ★★★★☆

February 02, 2017

Nos anos 1980, Cialdini, académico das áreas da Psicologia e do Marketing, lançou um dos livros mais relevantes sobre o poder, causas e efeitos da persuasão — "Influence" (1984). Nesse, apontava seis grandes princípios determinantes da persuasão — 1. Reciprocidade, 2. Prova Social, 3. Cometimento...


Peter rated it ★★★★☆

February 07, 2017

Very good review of sales techniques used to prepare the ground to persuade someone to make the deal. There were things like the focusing attention, reciprocity, sex and violence and biological cues. The most interesting chapter to me was the ethics and why it is key to maintain an ethical cultur...


Jay rated it ★★★☆☆

February 06, 2017

While I was reading “Pre-Suasion” I took a look at some of the reviews on Goodreads. I saw a few that suggested the scientific studies this book is based on are questionable, and a few reviewers downgraded their reviews of the book because of that. I finished the book with that in mind. What I fo...


Mike rated it ★★★★☆

October 05, 2016

Prime the recipients of your message by altering what is in their mad at the moment of decision. Using a single-chute question (ex. "Are you a helpful/adventurous/etc person") channels attention. Even getting people to lean forward makes the message seem more important. Drawing attention to somet...


Mohammad rated it ★★☆☆☆

February 06, 2017

حرف رابرت چلدینی توی این کتاب اینه که برای متقاعد کردن افراد، اصولی که قبلا توی کتاب «تاثیرگذاری» مطرح شدن، زمانی بهترین نتیجه رو دارن که مخاطب توی شرایط خاصی قرار بگیره. یعنی پیش از انجام حرکتی که منجر به مجاب کردن مخاطب می شه، اون رو توی شرایطی قرار بدیم که به سمت نتیجه مورد نظر ما متمایل بشه و...


Chad rated it ★★★★★

August 23, 2017

This book tells how to persuade by influencing a person before they decide. It tells not just what to say, but when to say it. It's educational and entertaining. The lessons can be applied to marketing, sales, or any role that requires persuasion. It cites many scientific studies and includes ill...


Johnny rated it ★★★★☆

October 04, 2016

Robert Cialdini's latest book brings the subtle, almost subliminal concept of *context* to the foreground in a concise and enlightening way. Cialdini, well known for establishing his six key principles of influence, develops these same concepts further by examining the contexts within which these...


Vance rated it ★☆☆☆☆

October 18, 2016

When I read a book, I want to learn something. Given that the author of Pre-Suade presents information suggesting that cues (like the American flag) can pre-suade one to recall something (like Republican), I'm skeptical at best of this line of research. It may work in marketing, such as a check m...





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