The Revenge of Analog: Real Things and Why They Matter by David Sax

Into the Wild

Read The Revenge of Analog: Real Things and Why They Matter Online Free - By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog.

Sax has found story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business.

Sax’s work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world—not on a screen.

Title : The Revenge of Analog: Real Things and Why They Matter
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ISBN : 1610395719
Edition Language : English
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Number of Pages : 0 pages


hedgehog rated it ★☆☆☆☆

February 06, 2017

1.5* rounded down. Focusing each chapter on a specific company helps narrow the focus on larger industries to useful, specific anecdotes, but has the unfortunate effect of sounding like breathless advertisements for said company. "The Revenge of Paper" reads like a twenty page shill for Moleskine...

Noah rated it ★★★★☆

August 03, 2017

This one was an interesting read about the cancer-spreading nature of our unified reliance on ever-evolving technology. Some parts do drag a tad (like the parts about paper and online storefronts shipping orders), but there is a lot to enjoy here. Side note: I've noticed many reviewers slamming t...

Elena rated it ★★☆☆☆

March 02, 2017

The personality of the author (sensed through his comments) was close to unpleasant. I managed to go through about 1/2 of the book and returned my digital audio file back to the library as soon as i reached the spot where the author described how he returned shoes to a store in one year after wea...

Margaret rated it ★★★☆☆

June 11, 2016

Hilariously, despite several pointed statements in the work that this is better read in analog form, I read it because it was distributed to my Kindle as a galley review copy. I get it, I really do--there are tactile satisfactions to reading a well-produced book, and there is nothing like slammin...

Kyle rated it ★★☆☆☆

April 12, 2017

Subject-wise, the book was intriguing.... but for some reason, the tone of the writing just didn't resonate with me. I felt that, if this book and I were at a party, and we were having a conversation, it would be one of those awkward conversations where I would feel like I'm being lectured to and...

Keith rated it ★★★★★

May 20, 2017

This is a fascinating examination of aspects and products that we tend to consider over and done with in the digital age. Turns out some things might have more longevity than we think. Author Sax divides his book into two main areas: Part I: The Revenge of Analog Things and Part II: The Revenge o...

Jeff rated it ★☆☆☆☆

March 12, 2017

This book would make a great article in the New Yorker, or the Sunday NYT magazine. Just the intro, a few paragraphs from the 1st chapter, a few paragraphs on education/tech failure, and a good bit from the epilogue. Everything else? GARBAGE I don't know know how many times I said to myself after fi...

TJ rated it ★★★★☆

December 09, 2016

I have been waiting for a book to come out that says exactly this. I couldn't believe people are still doing film, but when I googled "lomography," I can see why. And I can see "happy accidents" with film being a thing too. It's much better rolling real dice than choosing a random generator on th...

Darren rated it ★★★★★

October 11, 2016

Wow! A fascinating book for a modern-day digital junkie who remembers (a lot of) the analogue past and still keeps a lot of analogue material in his life. This book is an appreciation of the analogue world and looks at how it is making a bit of a selected comeback. This is not a manifesto to esche...

Michael rated it ★★★★☆

February 07, 2017

My personal involvement in the digital revolution made me extremely interested when I encountered journalist David Sax’s book, The Revenge of Analog. He follows the trend away from digital in several different areas including publishing, retail, the work environment, and education. Sax makes expli...

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