The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream by Amy Webb

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Read The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream Online Free - “How did we miss that?” is perhaps the scariest question for a business leader to face: it's the one that they have to ask themselves when one day they wake up to discover that a competitor or startup has just released something new that changes their world forever. If you're asking this question, it's probably too late: you didn’t see this important new development coming, or didn’t understand it well enough to take it seriously, and now you must play the most dreaded game of all—catch-up.

In How Did We Miss That?: How to Forecast the Next Big Thing, Amy Webb shows you how to avoid having to ask that frightening question. Successful business leaders seem to have a sixth sense about what's next; an uncanny ability to predict the next big trend or market development. But it's not magic. Webb teaches you how to spot today the signs of tomorrow's trends; specifically, the trends affecting your world—your market, your products, and your competitors. She demonstrates how the future doesn’t arrive fully formed, but rather emerges step-by-step, appearing first around the fringes of society. But that future is easy to miss unless you know where and how to look.

Books about the near-future, not to mention countless blogs, postings, seminars, and conferences, simply tell you what the author thinks is coming, leaving you to pick the prognostication you prefer. Amy Webb shows you where and how to look in the present for harbingers of the future. Her book is an invaluable resource for leaders of all kinds.

Title : The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream
Author :
Rating :
ISBN : 1610396669
Edition Language : English
Format Type : Hardcover
Number of Pages : 336 pages


Monnie rated it ★★★★★

November 09, 2016

Consider me mind-boggled! But it's not for the first time. That happened somewhere around 1970, when I tried to wrap my head around Alvin Toffler's Future Shock (followed by The Third Wave and Power Shift. Then came books by John Naisbitt, such as Megatrends 2000, and Faith Popcorn's Clicking: 17...

Kelly rated it ★★★☆☆

January 08, 2017

There were some good insights and examples in here. If someone was looking for a scenario planning framework, I'd suggest one like this: Wired Guide to Personal Scenario Planning, over the one in this book, which had a long-winded structure and at times seemed forced (i.e. steps fit into the acro...

Darren rated it ★★★★☆

November 08, 2016

Is your antenna in tune? Are you looking forward and trying to scan what the future may bring, or are you looking the other way and missing out on what may be the next competitive advantage, new trend or industry breakthrough? What signals are you scanning for? This interesting book seeks to get y...

Akram rated it ★★☆☆☆

February 04, 2017

For regular followers of tech news/articles, the book may be largely redundant. I enjoyed it only slightly because of that.

Raghu rated it ★★★☆☆

April 15, 2017

It has always been the holy grail in Silicon Valley for engineers, entrepreneurs and Venture capitalists to spot the next big thing early in its inception. But then, the reality for most of them is that they get to know about it just like the rest of us, in spite of all the resources at their dis...

Stephen rated it ★★☆☆☆

December 15, 2017

I bought this book for the final chapter - Reverse Engineering the Future - because that is something which has my interest. In all fairness, I felt that I ought to read all of the preceding chapters in order to establish the argument which the final chapter advances. I am afraid that I was disap...

Sarah rated it ★★★★★

July 06, 2017

Had I not heard Amy Webb on an episode of This Week in Tech, I would never have picked up her book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (2016, PublicAffairs). Had the first chapter not hooked me, I probably would have taken it back to the library and devoured one o...

Ernst-Jan rated it ★★★★☆

March 18, 2017

Good manual for how to think critical and analytical about technology.

Todd rated it ★★★★☆

December 28, 2016

What’s a legitimate trend versus what’s just trendy? This is the question Amy Webb wants to better equip us to answer using the general perspectives and specific thought processes laid out in The Signals Are Talking. Besides the occasional TED-talky-listen-to-me-and-your-world-will-be-forever-cha...

Brad rated it ★★★★☆

February 16, 2018

Amy Webb is one smart cookie. Her title, Futurist, sounds like it was dreamed up by Isaac Asimov or some other giant of Science Fiction. But there’s nothing dreamy about her work. She gives great examples of how discerning the difference between a trend and merely trendy can lead to the downfall...

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