Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

Into the Wild

Read Hit Makers: The Science of Popularity in an Age of Distraction Online Free - Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit.

Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit. 

Drawing on ancient history and modern headlines—from vampire lore and the Mickey Mouse watch to Facebook and Games of Thrones—Thompson offers practical lessons for how anybody can make a hit and become a smarter consumer of culture. In doing so, he shows how the universe of attention is connected. An investigation into the science of pop music uncovers the secrets of JFK and Obama’s speechwriters. An exclusive new history of Fifty Shades of Grey reveals why "going viral" is a myth. HIT MAKERS not only investigates the cultural phenomena that make up headlines. It reveals the desires that make us all human. Hits enchant us, but they also hold up a mirror to our nature. 

We are living through an industrial revolution in attention. We used to simply play the hits. Now the hits play us back. Film, music, and media companies are using new tools to learn what makes their consumers tick. Hit Makers pulls back the curtain on this new world order to make all of us smarter about what people want and how things catch fire.

From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens—and where genius lives.



Title : Hit Makers: The Science of Popularity in an Age of Distraction
Author :
Rating :
ISBN : 110198032X
Edition Language : English
Format Type : Hardcover
Number of Pages : 352 pages


Reviews


Nelson rated it ★★★★☆

June 07, 2017

Thompson writes very well, and is able to engage us in stories and facts. He's a journalist and uses this book to go much further than he could with just simple articles. You'll be surprised and gain a lot of insight into contemporary culture, which will make you think about what you like and dis...


Maddie rated it ★★★★☆

February 06, 2017

I received an advance uncorrected proof of Hit Makers: The Science of Popularity in an Age of Distraction from a Goodreads giveaway. I haven't made a habit of reading much non-fiction in the past, because I've often found it either too dry, or, if interesting, poorly argued. Hit Makers didn't suf...


Jordan rated it ★★★★★

February 06, 2017

This is just a really excellent pop science book. Thompson is a talented story teller and lovely writer who breezily explains the psychological and economic forces that shape what we like. It's wide-ranging; he uses the making of Star Wars, impressionist art, ESPN, Disney, 50 Shades of Gray, earl...


Bob rated it ★★★★☆

February 27, 2017

Summary: Explores what makes a hit, and explodes some of the myths around hits such as the idea of something going "viral." How does something become a "hit?" Anyone creating a work of art, propounding an idea, promoting a candidate, launching a new product would like to know. Derek Thompson, a se...


Lori L rated it ★★★★★

February 07, 2017

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a very highly recommended examination of popularity of things and how and why they gained their status. This is an engrossing look at popularity. Thompson has a comfortable writing style that is full of anecdotes...


Bobbie rated it ★★★★☆

February 26, 2017

What makes something in our culture popular? Thompson takes the question and rolls it around in his palms, kneading and stretching it with a range of different examples and stories and ideas. Although he sometimes pulls the mixture too thin by adding extra characters (particularly in the second h...


Laura rated it ★★★★★

February 08, 2017

This book is one of the most interesting books I've read in a long time. There are important lessons to be learned from this book such as MAYA and distribution models that can relate to any industry and teach anyone how to rethink their marketing or sales strategies. However, while it is useful,...


Robin rated it ★★★☆☆

February 20, 2017

Many good case studies and thoughtful observations. My notes (not a review) follow. Hit Makers: The Science of Popularity in an Age of Distraction By Derek Thompson Facebook has irreversibly changed news delivery and is the key news source today. Ad supported, so must find ways to catch and keep you...


Stephanie rated it ★★★★☆

August 22, 2017

Fascinating! Derek Thompson has done a great job of making this subject fun to read about without falling too hard into the unscientific pop-sci book traps. It sounds like the people he interviewed for the book were good choices, and they kept him from jumping to untrue conclusions. In a footnote...


Milka rated it ★★★★☆

February 08, 2017

The synopsis for Derek Thompson's book instantly caught my attention -- not only does it point towards a phenomenon that I find extremely interesting (how certain books, movies, songs, etc. become popular while other just as good pieces of entertainment do not), it also is a book that deals with...





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