Read Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking Online Free - First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
|Title||:||Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking|
|Number of Pages||:||264 pages|
June 09, 2017
I find history truly fascinating, from the changes we can read and see in people, culture, places. One thing that connects us more is none other then food. Food history is just as rich as it showcases the culture impact every day food such as Baking Powder had on us,that today we take for granted...
April 23, 2017
As I've found out recently (re: The Radium Girls), non-fiction can be written with as much passion as any fictional story. But this one... wasn't. So I'm giving it a short review - 2.5 stars. Pros/cons:
+ There was a lot of interesting history facts that were completely new to me (how bread was ma...
April 02, 2017
I think that Linda Civitello must have dreams about biscuits and baking powder. Wow. What an incredible amount of research she has done for this book.
Baking Powder Wars was published by the University of Illinois Press. In my experience, books published by a university press can be a bit dry an...
April 12, 2017
Fantasy Review Barn
A bit out of place on this humble blog as unless I missed something there were no dragons involved in this non-fiction book about the history of baking powder. Nor did any of the major companies involved prone to hiring any type of magical assistance. So feel free to skip this...
April 25, 2017
I received an early copy of this book via Netgalley.
I have a deep interest in 19th century history. It provides the background for several of my novels. I'm also a food blogger and all-around foodie. I am endlessly fascinated by the role of food in book world-building and in our own history.
June 16, 2017
GNab I received a free electronic copy of his history from Netgalley, Linda Civitello, and University of Illinois Press in exchange for an honest review. Thank you all, for sharing your hard work with me.
I am old, and I have always dearly loved to cook. I am so old that I remember when every cou...
March 07, 2017
Let me start by saying that I have been in the culinary world for many years now - as a culinary student, professional baker, owner of an Italian restaurant and catering business. So when I had an opportunity to read Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking by Lind...
June 08, 2017
Much more general history than I'd have thought winds around the baking powder history. Entertainingly written with a wealth of well researched information.
It may have helped that I've baked for many years and so could empathize with bakers' struggles before baking powder. And I've also read lot...
July 19, 2017
This book was fascinating! I had no idea how contested the baking powder market was so hotly contested and viciously fought over. This book was full of information and I know more about baking powder's history than I realized there was to know. It was interesting to see the rise and fall of the d...
May 03, 2017
I got this as an e-arc from Netgalley for an honest review. I enjoyed it...I mean, I freaking LOVE microhistories, but it did drag a bit in some places. If you like microhistories or food history, you need to pick it up though. Who knew the baking powder biz was so cutthroat?