Read Perennial Seller: The Art of Making and Marketing Work That Lasts Online Free - Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes--authors, entrepreneurs, musicians, filmmakers, fine artists--how a classic work is made and marketed.
In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops.
Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide.
These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks--they were built to last from the outset.
Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.
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July 24, 2017
Ryan Holiday’s latest book - Perennial Seller — walks readers through Ryan’s views on what it takes to build a creative work that lasts. It’s one part product, and one part marketing.
Here’s my key takeaways from the book:
> Most perennial sellers weren’t hits out of the gate when they launched....
August 02, 2017
In one part of Perennial Seller, Ryan Holiday shares advice he got from an unnamed successful author who said that the key to success in non-fiction is to be “very entertaining” or “extremely practical.” Holiday definitely chose plan B.
Perennial Seller is full of practical, timeless advice. It's...
June 28, 2017
Just because you've created something doesn't mean someone will want it.
Whether it's a book, art, music or some other product of your imagination, your job is to make others want it. Some will be satisfied with a quick payoff and move on to another project.
In this book, Ryan Holiday offers strat...
July 20, 2017
This is one of those books that's a brilliant condensation of wisdom pertaining to X thing (in this case, see the subtitle for the value of X). The use you get out of it will be proportional to how *few* books you've read on surrounding topics. I've probably got it covered 7/10, so my reactions w...
August 31, 2017
Didn't find anything that stuck and resonated with me. Sure, the tips are great, the examples well known but this could really have been reduced to a listicle than some +200 pages. Also, if you've read zero to one, heard some pod episodes of Tim ferriss and ever visited a growth hacking forum thi...
September 19, 2017
Super interesting and highly readable.
(Note to self: Had to return to library; stopped reading at p147)
September 24, 2017
Get These Insights about How to Make a Book Which is Different
Every day thousands of new books enter the market. Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books. PERENNIAL SELLER is loaded with the details for...
August 09, 2017
It's fine. I enjoy Ryan's storytelling / style and like his approach in general. I feel that's where it remains though, being very general even though the book is filled with examples and stories.
I'm missing something, and as holiday quotes Neil gaiman, your reader is most often right if he feel...
August 12, 2017
I have been working in publishing for over three decades and have become a little jaded when someone wants to explain the book business, especially when giving advice on how to be successful at it. And so I was surprised when I found myself nodding vigorously with everything Ryan Holiday says in...
August 27, 2017
In my 2013 personal annual review, I wrote that I wanted to build something that would last 100 years. I have made no progress over the last four years. It is such a large and intimidating goal that it seems impossible to begin. Where to start? What are the steps along the path? Ryan Holiday's "P...