Read Win Bigly: Persuasion in a World Where Facts Don't Matter Online Free - From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
- Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it.
- Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.
Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.
|Title||:||Win Bigly: Persuasion in a World Where Facts Don't Matter|
|Number of Pages||:||304 pages|
November 05, 2017
When Facts Don’t Matter are Ethics Important?
WIN BIGLY by Scott Adams
Hey, if you are a Conservative Republican, voted for Trump or believe that President Obama isn’t a citizen, then you should run out and buy this book without even reading my review. And,...
October 10, 2017
good book, although if you're easily upset, adamantly PC, or a hardcore social justice warrior, then prepare to be TRIGGERED. I suggest coming into this reading with an unemotional mindset and simply learn about the rules of persuasion and how they align with human nature. it is an easy read and...
November 18, 2017
I chose this book because I thought the title humorous and the subtitle true. I had no idea that Scott Adams was anything other than a sometimes funny cartoonist. I had no idea that he let himself be persuaded. I had no idea he was irrational until I read this. Of course, as a trained hypnotist,...
February 14, 2018
This book is for marketing and advertising types and anyone who didn't get enough of the 2016 election...
Scott Adams writes a fun book about hypnosis, persuasion, and branding--imparting knowledge along the way about talent stacks and of course, his experience as a public prognosticator in the 20...
November 14, 2017
Before I start with this review, let me point out that Scott Adams is a man who believes that we can bend the will of the universe towards our personal goals by simply writing them down several times on a piece of paper, wrote a blog post which he claimed would give the reader "better orgasms", a...
October 20, 2017
This book will not be tolerated in the liberal echo chamber...Too many truths and too little emotion. Let the triggering commence!
November 14, 2017
I didn't know anything about this book other than that I had seen it in Lorin's feed,* it had Dogbert in a Trump rug on the cover, and it had a funny title. If I'd known more about the book or its loathsome author, I'd never have read it. Now that I have, however, I've learned some things:
November 03, 2017
I don't agree with everything he says, but I really like the way he makes me think differently.
Scott Adams (of Dilbert fame) was swept into controversial politics when he started blogging (early in the 2016 US Presidential race) that Trump was using professional persuasion techniques and would w...
November 02, 2017
As a big fan of Scott Adams (I love God's Debris & How to Fail at Almost Everything and Still Win Big), I was super excited to read this book, and as I heard him promote it online, I guess I was "pre-suaded" to buy it as soon as it came out.
This book has a monumental goal: Trying to de-brain...
November 06, 2017
I try to only review books once a month (so as to not annoy people with reviews), but I am making an exception here so as to help prevent anyone who has this on their list of "to reads" from saving themselves the frustration. This book is TERRIBLE.
Scott Adams situates himself as some kind of expe...