Before You Know It: The Unconscious Reasons We Do What We Do by John A. Bargh

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Read Before You Know It: The Unconscious Reasons We Do What We Do Online Free - Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.

Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

Title : Before You Know It: The Unconscious Reasons We Do What We Do
Author :
Rating :
ISBN : 1501101234
Edition Language : English
Format Type : Hardcover
Number of Pages : 352 pages


Joan rated it ★★★☆☆

January 12, 2018

We would like to think we are in control of all our actions. Bargh shows that our past, present and future deeply influence our behavior, our choices, and our likes and dislikes, “before we know it.” (Loc 4555/7037) Our experiences influence us. Those with whom we are interacting elicit a mirrori...

Rbarfuss rated it ★★★★★

October 28, 2017

I first learned of Bargh when one of his experiments was used by a behavioural economist. I dug up a couple of his studies and found his work to be very interesting. I was excited to learn that he had recently written a book - and I was not disappointed. He references some of his studies in the p...

John rated it ★★★★★

January 13, 2018

Miss this book and miss what you are and have been and ever can be. Ten years in the making, summarizes all that Kahneman and Tversky and others have taught in recent decades about where our decisions are conscious (rarely) and where they are unconscious (mostly). Much of the research was done by...

Peter A. rated it ★★★★☆

December 26, 2017

Bargh gives an interesting overview of much research with regard to the unconscious. It is nice to read who he uses his research findings in his personal life. His epiphany on the unconscious which comes first before the conscious seems simple and logic but most findings seem so in hindsight. He...

Tl rated it ★★★☆☆

November 22, 2017

I'm always fascinated by the workings of the human mind and psyche, and so this piqued my interest at the library. It is a wonderful record of many, many academic social experiments over the years, with the results -- which are almost always presented as "surprising." I ended up skimming after se...

Daniel rated it ★★★★★

November 11, 2017

Great collection of research findings - 'a life's work' as he puts it himself at the end - of the author's findings regarding the strengths (and weaknesses) of the unconscious. Well put together, easy to read, with some fairly entertaining anecdotes throughout. My favorite and most powerful takeaw...

Sharon rated it ★★★★☆

November 26, 2017

Dr. Bargh explains how various factors influence our behavior. I wish I had read this while still in the classroom. Our conscious thoughts and unconscious motives work together to promote our behavior.

Lindsey rated it ★★★★☆

December 31, 2017

really enjoyed this book! It was easy to follow and I really enjoyed the progression of it. the last chapter was definitely my favorite and have me some good takeaways to apply.

Betsy rated it ★★★★★

December 26, 2017

Very interesting! Some fascinating studies described, and also practical ways to apply the science to your life.

Irfan rated it ★★★★☆

December 22, 2017

One of the best books on brain and how it works.

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