The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

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Read The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Online Free - A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.



Title : The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author :
Rating :
ISBN : 1591840562
Edition Language : English
Format Type : Hardcover
Number of Pages : 240 pages


Reviews


Chad rated it ★★★★☆

November 17, 2016

An excellent handbook for those starting a business or non-profit, stressing function over form and action over planning. The lessons apply to organizations whether they're bootstrapping or seeking funding from venture capitalists or angel investors. Kawasaki includes plenty of historical example...


Quinn rated it ★★☆☆☆

April 15, 2011

Hmm... Pretty boring for a book that is suppose to light a fire. The real art of starting is starting, which I did, I just couldn't finish it.


Conrad rated it ★★★★☆

November 19, 2012

Not bad, but focused on a very niche market. The Art of the Start by Guy Kawasaki is subtitled "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." Unfortunately, that isn't entirely true, unless you consider reading only the chapters that pertain to you. The book does have a ve...


Anita rated it ★★★★★

August 20, 2011

I think this is one of the best startup books out there -- and Kawasaki's best book. But it's not a book for everyone. The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology business...


John rated it ★★★★★

March 17, 2012

A book by Guy Kawasaki is always a fun read. Kawasaki has a great sense of humor and is not afraid to speak his truth. The Art of the Start and Rob Adams' A Good Hard Kick in the Ass are two of my favorite books about the process of starting a company. Both authors speak their truth. Kawasaki has...


Lance rated it ★★★★★

February 26, 2011

I picked this book up earlier in the year while browsing in the bookstore. That's partly why I picked up the book; I succumbed to a dangerous moment. Putting me in a bookstore is like putting an alcoholic in a bar -- we're both going to get something. Yet I also found the subtitle enchanting. "The...


ShaiMaa rated it ★★★★☆

April 17, 2013

كتاب جاي كاواساكي ”فن البداية – الدليل المثبت بالزمن والمحسن بالتجربة لأي شخص يريد أن يبدأ أي شيء“، يعد من كلاسيكيات الكتب التي تحدثت عن ريادة الأعمال، وهو دليل مبسط مباشر يسعى لتحفيز رواد الأعمال الجددد على البدء فوراً، من خلال أحد عشر فصلاً، تفصل المعارف الأساسية اللازمة لقيادة العمل التجاري ال...


Alison rated it ★★★★★

May 12, 2014

I've read the first 20 pages of a lot of supposedly similar books and given up on them. Time, after all, is one of the most valuable assets to an entrepreneur, and I won't have mine wasted. But with The Art of the Start I was learning and thinking on every page, and genuinely got excited about my...


Michael rated it ★★★★★

October 17, 2016

The Art of the Start (2004) is another killer crash course but this time in starting stuff. It is clear that Guy took away wheelbarrows of experience and war stories from his stint at Apple and that he has turned that into gold at his current venture, http://www.garages.com – who, incidentally, h...


Emily rated it ★★★★☆

June 06, 2009

Fun, informative read from someone who knows what he's talking about. He includes interesting and memorable stories to illustrate his points. He also provides enough examples and details that you feel that you have a chance of actually implementing what he suggests without belaboring it or overge...





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