How We Decide by Jonah Lehrer

Into the Wild

Read How We Decide Online Free - The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?



Title : How We Decide
Author :
Rating :
ISBN : 0618620117
Edition Language : English
Format Type : Hardcover
Number of Pages : 259 pages


Reviews


Heather rated it ★★★★★

February 26, 2009

As I am not a scientist like some other reviewers, I found this book to be quite enlightening. It was well-written and entertaining, as well. Things I learned: People need to use both rational thought and emotion to make the best decisions. We need to make our own mistakes because that is how our br...


Trevor rated it ★★★★★

December 23, 2009

For the first half of this book I was rather annoyed. The problem was that I had heard most of the stories before and I was thinking that what I should do is write a ‘how to write a popular book on decision making’ style review. As with anyone who has found themselves on Good Reads for a while, I...


Steve rated it ★★★★★

April 20, 2012

I probably would not have read this book had it not been recommended by someone whose opinions I respect and the fact that the Kindle version was selling for only $2.99 at the time. I'm really glad now that I didn't miss it. Most of the science books I choose to read are interesting but very few a...


Carol. rated it ★☆☆☆☆

March 28, 2015

03/28/14 Update. I don't know where this review went, but I'm putting it back. 11/09/13 Update. This is why Goodreads needs to separate itself from Amazon, and why Amazon sucks: http://www.amazon.com/How-We-Decide-J... An average of four stars, the "most helpful negative review" is three stars, and t...


David rated it ★★★★★

June 18, 2012

This is one of the most entertaining "pop-psychology" books that I've read. It is filled with anecdotes and stories that illustrate the main point of the book: the emotional side of our brains makes our decisions for us, and the rational side of our brains helps justify our decisions. Sometimes,...


seak rated it ★★★★★

February 24, 2015

To this day, this is the book I recommend the most. Partly because I pretty much only read fantasy books and that only works for certain (awesome) people, but mostly because this book does such a good job explaining how the brain works that I still remember much of the book today. Think Malcolm Gl...


Lisa rated it ★★★☆☆

April 16, 2009

How We Decide opens with a killer first sentence: "I was flying a Boeing 737 into Tokyo Narita International Airport when the left engine caught on fire." Right away, I am hooked. As the paragraph progresses, in heart thumping detail, my eyes flick back to the first sentence, to confirm that the...


Riku rated it ★★★★☆

October 09, 2012

A great improvement over Imagine: How Creativity Works and am I thankful for that. This is probably my first back-to-back for a non-fiction author and was dreading it every page.


Dina rated it ★★★★★

March 31, 2009

This is a great review of neurobiology, filled with real-life examples. If you ever wondered what informs hunches, why certain things give you the heebie-jeebies "for no reason," or what neurotransmitters are involved in your "6th sense," this is the book for you.


Jeffrey rated it ★★★★★

February 21, 2009

The brain is our defining organ, giving us not only self-awareness, but also the ability to wonder about ourselves, our world, and our own mortality. It is, nevertheless, a mystery why brains work better than others---why some of us make consistently good decisions, and others never seem to learn...





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