Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim

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Title : Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Author :
Rating :
ISBN : 1591396190
Edition Language : English
Format Type : Hardcover
Number of Pages : 256 pages


Reviews


Hal rated it ★★☆☆☆

March 07, 2009

The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that a...


Huda rated it ★★★☆☆

May 04, 2015

ببساطة الكتاب بيقترح عليك اكتشاف مجال جديد و الخوض فيه و انشاء سوق له ، و توفير جهد المنافسة فى السوق الحالى .. و بيطرح عليك الامكانيات و الخيارات الهائلة التى قد يوفرها لك هذا الاكتشاف ، و التى قد تصل فى اتساعها الى سعة المحيط الازرق .. انه يقترح عليك اختيار اللون الازرق :) ، ايضا ذكر عدة نماذج...


Robert rated it ★★★★★

July 25, 2008

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée Mauborgne Harvard Business School Press This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. A...


Greg rated it ★☆☆☆☆

January 06, 2013

Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don’t. The theory itse...


Doug rated it ★★☆☆☆

October 15, 2012

The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique. Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into South...


Ia rated it ★★★★★

January 25, 2008

Keywords: blue ocean - red ocean - value innovation How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give big...


Trevor rated it ★★★★☆

February 19, 2014

I remember as a child asking my dad why I should pick up skiing over snowboarding. He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace. Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. Good young skiers, however, w...


Shweta Nigam rated it ★★★☆☆

May 25, 2015

This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common...


Sotiris rated it ★☆☆☆☆

May 19, 2016

all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was ar...


Marks54 rated it ★★☆☆☆

January 31, 2012

This ise a business school sort of trade book that has been getting a lots of hype. I had to read it for some other purposes so I worked through the book rather than through the numerous HBR articles. The premise of this book is that firms should not bother with messy competition, which will limi...





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