Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Into the Wild

Read Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Online Free - Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.



Title : Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author :
Rating :
ISBN : 0060517123
Edition Language : English
Format Type : Paperback
Number of Pages : 211 pages


Reviews


Jeff rated it ★★★★★

March 14, 2010

In 2003 I reached a simple conclusion: I knew nothing about Marketing. Having created a Marketing company during college (after owning several businesses and spending more than a year selling advertising for a newspaper) with paying customers and everything! So, I immersed myself in learning every...


Charles rated it ★★★★★

July 18, 2012

A little knowledge can be a dangerous thing. This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case: introducing a fundamentally new product to the marketplace. The principles are relevant to all businesses everywhere. However, it w...


Milhouse rated it ★★★☆☆

February 19, 2016

good one.. must read!! Read and enjoy:)


Michael Karpov rated it ★★★★★

November 05, 2012

инновациями, прерывающими привычный порядок вещей, илипрерывающими инновациями. Противоположный термин — инновации, не прерывающие привычный порядок вещей, илинепрерывающие инновации — относится к обычной модернизации продуктов, не требующей изменений [image error] Первый разрыв — между новаторами...


Neelesh rated it ★★★★★

August 09, 2011

This is certainly one of the most insightful business books i have ever read. It is of biblical importance to anyone in the technology business, especially operating in a B2B scenario. Apart from a cogent theoretical framework, it provides high practical, and actionable advice on how to move from...


Cameron rated it ★★★★☆

February 15, 2009

Every MBA that I know has since told me that this is a classic, and I can see why. I never knew where the concept of early adopters and the technology adoption life cycle came from. The book is well written, has a compelling concept -- the "chasm" that must be crossed from visionaries and innovat...


Boris rated it ★★☆☆☆

May 08, 2014

It's a classic... and the point it makes is solid (more or less, that the skills needed to make an innovative product for early adopters are very different from those to make a mass market whole product). That said it's very dated, and most of the advice pertains to large products. The paradigm it...


Will rated it ★★☆☆☆

July 24, 2016

Lots and lots of opinions, directions, and instructions with very few reasons and evidence (let alone science) to back it up. The stories and anecdotes that are mentioned to back up points are cherry picked. Research on the credibility, track record, and net worth of the author only made my skept...


Maurício rated it ★★★★★

August 05, 2017

So, product development! I wasn't really sure if this was going to be for me (and the latest edition is form 1998, so, it might have been a bit dated) but this was actually a great surprise. The idea of the chasms when marketing products, specially in tech, really resonates with what happens in th...


Viral rated it ★★★★★

April 14, 2017

I think this a great fundamentals book for any technologist or product manager (not mutually exclusive) to read. There are some really evergreen pointers on developing markets, product positioning and more. It's clear that a lot of product strategy books drew inspiration from Crossing the Chasm....





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