Read Made to Stick: Why Some Ideas Survive and Others Die Online Free - Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
|Title||:||Made to Stick: Why Some Ideas Survive and Others Die|
|Number of Pages||:||291 pages|
August 29, 2016
دعوني أبدأ بالقول بأنني أكره كتب التنمية وتطوير الذات وكل ما دار في فلكها، وأنني أفضل قراءة كتاب طبخ حول طريقة إعداد "المحشي" على قراءة كتاب لأولئك المحتالين الذين يبيعون وهمًا للمغفلين. كما أن أسوأ كوابيسي هو أن أستيقظ يومًا في جزيرة معزولة وليس في حوزتي سوى كتاب من هذا النوع على شاكلة "كيف تصبح...
January 22, 2009
I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I’m still not totally su...
February 03, 2008
from my blog, thesunrising.com
Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free...
February 23, 2011
Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the list of wha...
August 09, 2016
Update #2: Yep. Still recommending it. I
Update #1, at the halfway point: five stars already.
I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication more memorable, more m...
April 08, 2013
The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the SUCCESS me...
February 16, 2017
I don’t know why I’m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, “You know for a Doctor, you should really read this book!”
Way to go Dad! That...
August 22, 2009
When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most of...
April 18, 2009
Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extensively by my...
October 08, 2014
این کتاب عالی است. به نظرم به تمام معنا مطالعه آن برای همه نیاز است. نه تنها شما را در جایگاه شغلی و اجتماعی قدرتمند می کنه بلکه بهتون کمک می کنه تا بسیاری از باورها، رویدادها و ایده هایی رو که در محیط اطرافمون باهاش مواجه می شیم رو بتونیم به درستی تحلیل کنیم و بشناسیم.
خوندن این کتاب رو به همه تو...